Case Study
MorVend Vending Services

New SB system helps MorVend, vend more.


Having been in business for almost five decades, in 2013 the directors of family-run and Suffolk-based business, MorVend Vending Services, decided that a big push and further focus on sales and marketing was needed to take the company forward.

Part of this involved targeting new markets for MorVend within the hotel, restaurant and catering industries, but they knew that to do so would involve major investment, the creation of a new identity, and a different approach to the administration and computerised systems.

“Many businesses coming out of recession are now looking to replace capital equipment, and as a result of this we have seen a greater increase in the sale of quality solutions to fulfil their refreshment needs. Our clients are moving on from the past conception of vending machines delivering a ‘wet and warm’ offering, and are looking for a much better end product. This is where the development of our own-label coffee, MorBeans, fits perfectly,”
says Owen Ramsden, Financial Director at MorVend.

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Owen knew that to make the most of this potential opportunity the company would need to update their computerised systems and so, having known SB’s Managing Director, Simon Black, for more than 20 years he got in touch to see how they could progress.

“I’ve known Simon since the days when he was developing software for cigarette vending, which had to have a watertight stock control program, so I knew his system would be worth exploring. Utilising a different system could offer us benefits in areas such as stock control, data retrieval and reporting, but it was still a significant step to take,” adds Owen. “What I wanted was an easy to understand solution that told us if our machines were profitable and that could be tailored to meet our specific requirements.”

With all this in mind, and after extensive liaison with MorVend, SB successfully introduced Vendmanager within three months. This system now runs the entire vending operation, including stock control, alongside purchase and sales ledgers, and has the added advantage that it also interacts easily with Sage accounts software.

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As part of the contract, SB also supplied handheld devices, which the operators can link into the vending machines to retrieve valuable data about stock and sales; a feature that MorVend are keen to employ in the near future.

“We are extremely happy with what SB have done for us,” says Owen. “Making an investment such as this is a huge decision for any business so you have to know it will be worthwhile. Since implementing SB Software’s Vendmanager programs all of our stock is easily traceable, and our ability to report with ease on various aspects of the business helps us to carefully monitor the profitability of every site down to machine level, meaning that it is a simple process to identify if correct margins are being maintained.”

“The team at SB really took the time to get to know what we wanted, made the effort to work closely with us and then were happy to keep fine tuning until things were exactly right. It was extremely beneficial to be able to work in this way and gave us the confidence that all of our requirements would be met. Overall, I’m completely satisfied with our system, the service SB provided, and the way Vendmanager is assisting us in maintaining a first class service to our customers. It won’t stop there, SB are constantly making improvements for our benefit and I am excited to see what they can do for us in the future.”

To find out more about MorVend, visit: